Marketing professionals have long aimed to target the right demographic of consumers. In such a case, they have created the concept of segmentation to ensure that marketing bullets land where they should.
Lead segmentation is just as important as lead creation when it comes to the process, as it is essential if a company wants to attract qualified leads. Companies may turn these leads into potential customers, increasing sales, and that is the only explanation for this.
That said, explaining lead segmentation and its significance for campaign nurturing is the main goal of this article. Read on to discover the term’s full definition.
First of All, What Is Lead Segmentation?
Lead segmentation can be visualized as a collection of various leads bound together by a common link within a sizable pool. The people who make up this sector or group will share the same wants and needs. They will also share similar demographics and other distinguishing characteristics.
The truth is that lead segmentation is a crucial component of marketing plans. This tactic is employed by lead-generating businesses to target a more varied customer base.
What Are the Types of Lead Segmentation?
Your connections are divided up into smaller groups based on similar preferences and tastes through segmentation. Based on several traits and qualities of the leads, the divide is indeed established. Consider the two segmentation methods listed below to see how these prospects are broken down into more manageable groups.
a) Explicit Segmentation
Marketers conduct extensive research on the leads they wish to target. The potential customers might participate in various conversations on social media platforms or fill out a form. Such activities make it simple to determine behavior and interests, aiding in market segmentation.
b) Implicit Segmentation
This type of segmentation is based on a prospect’s activities and behaviors. This segmentation takes into account actions like product downloads, email signups, and cart additions.
What Are the Main Features of Segmentation?
As mentioned, the leads are divided into groups depending on a variety of traits and attributes. Here is a thorough explanation of what these features are and the inclusions.
1. The Demographics
Marketers create strategies to reach the target population using demographic data about their clients. Information in this category includes:
- The prospect’s age, gender, and marital status
- The lead’s education, earnings, and income source
- The potential candidate’s nationality, religion, and ethnic group
2. The Social Information
Using the leads’ psychographic data, marketers can create brand positioning strategies. Such details include information on the following:
- The prospect’s lifestyle
- The social groupings in which they are active
- The lead’s standing in society
- The character qualities
3. The Geographic Information
Companies that generate leads gather geographic information about a consumer base. A company might use this information to develop more targeted brand initiatives. The geographic data mostly consists of the following:
- A certain area where the clients are from
- Information regarding the lead’s urban or country residence
4. The Behavioral Information
Such data may be more consumer-specific, allowing marketers to learn much about potential customers. This includes things like user behavior and purchasing patterns. It contains:
- Brand adherence
- The lead’s level of commitment to a product or brand
- Usage patterns of the user
5. The Information about an Industry
The following information will help with better segmentation if a firm wants to target another business, such as in a B2B transaction.
- The company is the ultimate consumer, right?
- Is it public or private limited?
- How big is the company?
- What are the company’s interests?
All of this data can help different firms find the ideal customers. That said, only a lead segmentation with a solid database will be effective.
Overall, lead segmentation is a process that allows businesses to target their customers more effectively. By dividing leads into specific groups, businesses can create more customized marketing content and increase the chances of converting leads into customers.
There are a number of different ways to segment leads, and each has its own set of benefits and drawbacks, so be sure to do your own research and see which method works best for you and your venture.
That said, if you are looking for a way to boost your sales, then our sales growth software here at impaKt Sales can definitely help you in the long run. Our platform was made to handle the many sales activities that flood any company, including lead generation, segmenting, nurturing, and following up. Call us today for more information about our software and its main features.